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TikTok (also known as Douyin) was initially introduced in China and soon became an instant hit across the world. Originally launched as a short-form video sharing platform, primarily for lip syncing and dancing videos, TikTok has grown into a fully-fledged video service, with content available for all types of viewers. 

Up to now, TikTok has 1 billion Monthly Active users. It is ranked as the most popular app in Entertainment Category by Hashtag Views, highest social media engagement rates per post. Top 2 ranking in Entertainment in iOS App store. Not only does it have 57,704,710 reviews in Google Play, but TikTok is also collected in Editors' Choice, which represents premium apps.

In the latest update, users will be able to enjoy and experiment with more creative and trendy effects and filters in TikTok for a more diverse and personalized video shooting and viewing experience.

TikTok has grown its presence and gained popularity worldwide and now is available in 155 countries and 75 different languages. The key to its success is its online community where literally anyone who has access to internet can join the TikTok community. This is in line with TikTok’s impressive user engagement figures. Average user spends approximately 1.5 hours daily on TikTok and every day an average of 1 billion TikTok videos are watched around the global. 90% of TikTok users use the app daily, and half of TikTok users are younger generation aged below 30.

As Tik Tok is a social media platform attracts mostly youth group, which makes the app have a lot of safety concerns. Tik Tok boasts that the user has to be 13 or older to make videos, however plenty of children under 13 which use it and Tik Tok does not revoke their accounts. There has been a spike of creeps and paedophiles lurking on the app. In addition to that, there is too much sexually suggestive content for children and teens. Overall, Tik Tok's community can be toxic and is not safe for children, as many people follow users just to make fun of them and their videos (while sharing them on Instagram and calling them flops) which is essentially cyber bullying. 

Pros

- Great entertainment

- Easy to make friends online

- Inspire individual's creativity  

- Offers earning potential to anyone with internet

Cons

- Fake Accounts and Scams

- Obsession and addiction may cause mental health problem

- Time wasted on watching other's videos 

- Privacy and safety concern for young adult