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Flo is an AI-based super app specifically intended for women of all ages. It provides precise and personalized period, ovulation tracking and prediction for users to monitor their health situation and helps them get prepared for their reproductive goal. It is also a community where users can discuss the “sensitive” contents anonymously and get expert insights on female health. Besides that, it gives users in-time notifications to take birth pills, avoid strenuous exercise, etc. during their important dates.

On iOS AppStore, Flo’s rating is 4.8 out of 5.0, with user reviews of more than 787,600. On Google Play, its rating is 4.6 out of 5.0, with 2,300,517 user reviews and more than 50,000,000+ installs. On Amazon, its rating is 4.2 out of 5.0.

With a huge user base of over 2 million women all over the world, Flo is a great female health and well-being assistant. We can see that it enjoys a satisfactory user base and fairly high ratings on the three App stores compared with most of the other Apps, great proof of its perfect user experience.

Flo has made many efforts to provide more detailed and comprehensive records for users. For example, on Dec. 13, 2021, it has added more specific elements like daily symptoms, discharge, and chances of getting pregnant. It also focuses on improving the user experience by upgrading its existing features. For example, the Dec. 13, 2021 version has added a color decoder for users to read data easily and enhanced the tracking records, making them more readable and longer.

Period Tracker: Flo keeps track of more than 70 symptoms and body activities, based on which it provides users the most precise AI-based overview of the body’s patterns and the personalized cycle and period information to help them know their body better and benefit from them. Moreover, the information is shown with great visuals like personalized cycle graphs, and indicators of body patterns.

Secret Chats: For people who are too shy to discuss sensitive and intimate topics in real life, they can use Flo to safely and anonymously discuss these topics, ask questions, and get the necessary support from experts.

Reminders: Flo is not only a simple data tracker but also a schedule reminder. It gives users notifications of their period date, ovulation day, fertility level, etc. These reminders are especially useful for females who want to get pregnant as soon as possible.

Subscription: Flo provides a pro version of its App to give users a more personalized experience and unlimited access to its entire health and well-being resources provided by authoritative health experts.

Pros:

- It provides reliable resources and information for users.

- Its reminder function is very effective to remind users of doing routines that are good for their health. 

- The paid contents are affordable and users can choose what they think is useful to pay.

- It provides a platform to freely discuss female issues and be connected with others.

Cons:

- Prediction of some information like the period day is not that accurate.

- Lessons and expert insights regarding health are locked and have to be paid.

- Most of its content is targeting young women and pregnant mothers. Content like perimenopause is not available.