WhatsApp Business is one of the most popular business messaging apps out there, developed by WhatsApp LLC. As the name suggests, WhatsApp Business is an app used to talk about business. From the beginning of 2018 to the beginning of 2019, WhatsApp officially launched the Android and IOS versions of WhatsApp Business. Merchants and enterprises can communicate with their customers through WhatsApp. Compared with WhatsApp Messenger, WhatsApp Business has added tools that are helpful to merchants, such as setting keyword auto-reply, setting labels for customers, etc.
Next, many people tend to confuse WhatsApp and WhatsApp Business, but in fact, there is a big gap between the two. The former is an application for communication between smartphones, supporting iPhone and Android phones. This application uses a push notification service to instantly receive messages from relatives, friends and colleagues. However, in WhatsApp Business, you can configure various enterprise information parameters. When users view your information, they can see your enterprise information, which is convenient for users to know and contact you in time, and greatly improves the success rate of transactions.
Last but not least, you can view all the message statistics of the current device in this app, which includes the number of sent messages, the number of sent messages, the number of read messages and the number of received messages. And the app also provides a time setting function, that is, within the set time range, if a customer asks you, the system will automatically reply, which is very convenient.
On iOS App Store, the rating of WhatsApp Business is 4.7 out of 5.0, with 630,580 user reviews. And it has also been ranked as the #9 among business apps. On Google Play, its rating is 4.2 out of 5.0, with 11,289,425 user reviews and more than 1,000,000,000 installs. Based on the above data, we can find that this app has relatively high scores and ranks high in App Store. Of course, if you have any business needs, WhatsApp Business is definitely the one you are looking for.
In the latest update, WhatsApp Business developers not only added the ability to allow users to re-edit messages within 15 minutes of sending them, but also allowed users to view group members' profiles and avatars in group chats.
From the actual experience, WhatsApp Business is undoubtedly a great app especially for business people who do business in the social sphere. In addition to its basic messaging functions, WhatsApp Business offers companies the ability to automate, sort and respond quickly to customer messages. By creating business archives, enterprises can expose important enterprise information online 24 hours a day. This helps to self-respond to customer questions, and if the customer needs further inquiries, they can send a message to the business. What’s more, the app comes with a more advanced interface, tailored for managing large volumes of customer conversations. For example, you can create quick replies and automated messages to answer repeat questions from customers.
Pros
1. Ability to use message templates and quick replies to save time.
2. The app makes it very easy to sort and reply to contacts.
3. Make communication between customers and your business faster and more efficient with features like automated messages and quick replies.
4. It offers stylish business profile and catalog designs. From your page, customers can scroll through your products.
5. Simple but seamless layout brings a user-friendly experience.
6. The app is easy to use and has many thoughtful features that make it ideal for business.
Cons
With each update, there are new things to dislike and like about the app.