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Tripadvisor is the world's largest and most popular travel community and the world's first travel review site. It has 35 million monthly visitors, more than 10 million registered members and more than 25 million comments, and the number is still increasing. Real reviews from travelers are TripAdvisor's greatest feature. TripAdvisor has now become a large online "database" with a wealth of UGC on tourist attractions, as well as lodging and other travel-related information, with 200 million monthly active users.

At the same time, TripAdvisor has branches in the United States, the United Kingdom, Spain, India, China and other places, with a total of more than 400,000 hotels and 90,000 attractions around the world. TripAdvisor's websites make up the world's largest travel community, with more than 45 million unique users, 20 million users and more than 50 million reviews and reviews each month. There are subsites in 30 countries around the world.

TripAdvisor also operates its separate commerce division, focused on helping travel agencies reach TripAdvisor's millions of users. This segment includes the Hotel Global Connect business, which helps hotels get direct guest bookings, and the Vacation Rentals business, which helps homeowners list vacation rentals on TripAdvisor, offering users alternatives to hotels.

On iOS App Store, the rating is 4.8 out of 5.0, with 241,700 user reviews. On Google Play, its rating is 4.5 out of 5.0, with 1,420,000 user reviews and more than 100,000,000 installs.

The most recent version 49.3 was released on Oct 5, 2022. The app has been completely redesigned and which have made several improvements to the payment experience. Meanwhile, the new version fixes many bugs, improves the user experience of the app, and works on performance improvements.

It is no exaggeration to say that Tripadvisor has driven the development of the entire travel industry since its inception. Travelers have a fundamental right to share with others whether they have a good or bad travel experience. Tripadvisor provides a platform for tourists to share experiences and communicate with industry players. On the one hand, reviews help more travelers have a more secure journey, and on the other hand, travel practitioners continue to improve from the feedback of tourists and provide better services.

Tripadvisor says it invests a lot of time, energy and money to identify and block fake reviews, and uses a systematic and human approach to identify and prevent fake reviews from being posted. From the source, Tripadvisor's review publishing rules are relatively strict. From the perspective of the feedback mechanism, users can also report suspicious reviews if they find them. Over 10 years of experience has made Tripadvisor an industry leader.

Pros:
1. Hotel reservation

Aggregate the whole network and multi-platform hotels to compare real-time prices, and support multiple currency options for easy booking.

2. User reviews

Gather billions of user reviews and suggestions from global travelers to help you make the right travel choice

3. Massive information

Covering millions of properties, restaurants, experiences, and airlines.

Cons:

Whether it is possible to conduct a taste preference test on users in order to recommend restaurants that are more in line with their tastes.