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CTV is the live TV software with the highest ratings in Canada developed by Bell Media Inc., and its functions are very powerful. It primarily offers full-length episodes, entertainment, and more, along with a huge curated selection of exclusive content and a huge library of episode videos that you won’t find anywhere else.

With fierce competition, many TV companies and streaming media platforms are also constantly launching new services and more diverse content to meet the different needs of consumers and advertisers. Among them, considering consumers’ ability to afford subscription fees, the ad-supported preferential subscription plan has become the general trend, and almost every streaming media platform on the market is launching this plan. And CTV is no exception, its service has also begun to transition to an ad-supported subscription model. Of course, this also means that under the fierce competition, the advertising transformation of CTV subscription service has become the general trend.

On the whole, CTV is digital TV, easier to monitor than traditional TV, and has an advantage over linear TV in this regard. But we also cannot simply equate CTV with other digital channels. For example, search and social media are often the last stops shoppers make before converting, so last-click attribution monitoring is easier.

On iOS App Store, the rating of CTV is 4.3 out of 5.0, with 91,500 user reviews. On Google Play, its rating is 3.4 out of 5.0, with 19, 700 user reviews and more than 1,000,000 installs. Based on the above data, we can find that this app has relatively high scores and ranks high in App Store. Of course, this TV software will not disappoint you with its great selection of news, sports, information and entertainment programs.

In the latest version update, in addition to bug fixes and performance improvements, the app has also expanded its content options, adding some new content like live and on demand streaming of Discovery, Animal Planet, Discovery Science, Discovery Velocity and Investigation Discovery.

From the actual experience point of view, CTV seems to cater to the choice of young people. They never buy cable TV, but watch TV on streaming platforms, and consumers who subscribe to cable and satellite TV pay for a bundle of channels, many of which they don’t even watch. Streaming media services like typical CTV can provide more targeted content, which not only meets the needs and preferences of consumers, but also has a much higher cost performance.

Pros

1. The picture quality of the app is much better than cable box.

2. The throwback option to watch shows from the 80s and it’s fantastic.

3. This app has a great selection of shows and it is great for watching shows live.

4. The app is easy to navigate for the most part.

5. The content of CTV is amazing and you can choose what you like.

6. This app makes watching a TV episode the most enjoyable experience ever.

Cons

1. The app constantly gets stuck in ad loops that won't end until you refresh the show.

2. The ads glitch so many times through an episode you have to close the app and restart.